7. BMW vs Mercedes



BMW took on Mercedes. “A Mercedes can also bring driving pleasure.”

9. Hindu vs Times of India



The recent ad war between print media giants Hindu and Times of India was a little contrary to the routine frenzy of ad wars. Unusually, this war for readership proved to be more educational for the readers, rather than being an entertaining skit.
 
While the Times of India launched its ‘Wake Up!' campaign, provoking the readers (mainly targeted at Chennai readers) to shift from the newspaper that puts them to sleep with its boring and dreary news (indirectly pointing out at the Hindu), Hindu hit back with the tag line ‘Stay Ahead of the Times' – telling the readers to move out of the Bollywood and page 3 gossips and take up the news that is relevant to current affairs of the country and the world.