4. Audi vs BMWThere are small “wars” going on here and there in the advertising world as companies try to appeal their perspectives to the consumers by directly referencing their competitors. It is no surprise that the car brands are referencing each other in advertisements, since they exist in a fiercely competitive market where an edge in anything, whether it is engine, appearance, or name values, could directly affect the sales of that car.
Bearing the tagline, “This is what happens if you don't have Quattro,” the ad aims at the new BMW M3 and wants to show that the RS4 is better.
The second photo is just a joke, but it could be a nice strike back.