Golden appeal: Wealthy Datta Phuge has splashed out £14,000 on a solid gold shirt to make sure he's a 24 karat hit with women in central India.

Work of art: Money-lender Datta, 32, from Pimpri-Chinchwad, says the shirt took a team of 15 goldsmiths two weeks to make working 16 hours a day creating and weaving the gold threads.

It comes complete with its own matching cuffs and a set of rings crafted from left-over gold.

'I know I am not the best looking man in the world but surely no woman could fail to be dazzled by this shirt?' he explained

'The gold shirt has been one of my dreams,' Mr Phuge told Indian newspaper the Pune Mirror.

'It will be an embellishment to my reputation as the ‘Gold man of Pimpri"' Mr Phuge said.

The gaudy shirt was assembled on a fabric base of imported white velvet, and comes with six Swarovski crystal buttons and an intricate belt, also made of gold.